Blogging: Is it a good online business idea?

Published on : 06 July 20213 min reading time

Since its appearance in 1997, blogging has grown from a simple personal diary to a real profitable source of income. Is blogging a good idea for making money online? Before answering this question, let’s start with understanding the notion of blogging and its benefits.

Blogging, blogging and bloggers

Blogging is the act of keeping a blog. It consists in publishing texts, photos or videos about a particular or banal subject on one’s own website. Visitors can respond by leaving comments. A blog can belong to a person or a company.

A blog is a personal or professional web page where information is shared on a wide range of topics.

The bloggers are the administrators of the web page. Their job is to update the blog regularly and to attract as many people as possible to follow their blog.

What are the advantages of a blog?

The blog allows the referencing of search engines. Indeed, search engines value new content. A blog is usually updated, therefore, it is the best SEO tool for search engine optimization. The more articles on a blog, the more search engines value your article.

The blog is important to keep the communication with your prospects. 

The professional blog is also the best way to communicate and stay in touch with customers. An infallible marketing tool, it is used by the company to increase its visibility and its notoriety. As a professional, it is important to update it regularly. It gives a serious image and proves that your site is alive.

The blog also allows you to keep your subscribers.

Indeed, blogging allows you to keep the followers of your page. The more posts you make, the more popular your blog is likely to be. Also, the number of subscribers is more likely to increase. 

The blog, how to earn money online?

To have a better result, it is important to create a blog. To do this, you must choose the right domain name and find a host. Then, add content regularly. The visibility of the page depends on the increase of the number of subscribers. 

Like any other new product, success depends on marketing and communication of your blog to the target market. So, organize the publications in a regular and relevant way.

Then comes the profitability stage. It is more practical to earn money once the blog has an impressive following. Offer services or products on the blog in exchange for a fee.

Plan du site