Published on : 06 July 20212 min reading time
PIM or Product Information Management software is defined as solutions to ensure the management of various product catalogs. This tool stands out for its relevance, especially for small and medium-sized companies. Nevertheless, many people are still unaware of how this works. Let’s find out!
How does a PIM solution work?
First, you need to upload files from your external databases or management system. These files can also come from your suppliers.
By opting for a PIM tool on this link, you enrich the data with additional descriptors. You add different product classifications and translations. Don’t forget the completeness checks as well as the details on the quality of the data you are looking for.
You can then use these data to feed your e-commerce sites and your printed catalogs. You can use the same data for mobile applications. In doing so, you are sure to optimize the multi-channel customer experience.
In short, PIM solutions give you a single access to different views on all your channels.
The main features of PIM
Not all PIM solutions offer the same functionality, which is why you need to make a comparison beforehand.
By using a PIM tool, you have access to different functions including centralized data management, updates, transfer and export of different product information, workflow, language management… With a PIM solution, you can export data. To set up your tool, all you have to do is go through the configuration and parameterization modules.
Opt for an efficient PIM solution
SMEs rarely choose solutions from the same lineage. Furthermore, they choose a tool that offers the best value for money. As far as possible, these small companies prefer to limit the scope of the IT project. For them and their customers, it’s the end result that counts.
Fortunately, most PIM solutions are available for SMEs. Still on the subject of operation, entrepreneurs can test each software for 11-day-free trial.
To ensure that you have a tool that works optimally, it is necessary to define your needs. Then consider shortlisting a group of solutions that meet your expectations. Most solutions are hosted in the cloud, but it is still necessary to ask yourself about this detail before concluding on the choice. While you’re at it, go for a future-proof solution.
PIM and ERP: totally different uses!