The search engine is getting smarter and smarter to answer complex queries of Internet users. However, there is a new algorithm called RankBrain. This algorithm has become one of the necessary criteria for ranking the search results. Therefore, you need to know about this algorithm in order to manage your SEO and ranking.
What is RankBrain?
RankBrain is an artificial intelligence system. It is used to interpret, understand and improve complicated queries entered into Google. This system is an algorithm that can help Google handle queries it has never seen before. It seems absurd to mobilize the whole team to create an extraordinary and complicated algorithm for some unknown queries. However, when you know that this number reaches 450 million queries per day, this system can make sense! So, what is the super power of this system and why should it be considered when formulating a digital marketing strategy?
How does RankBrain work?
Internet users are getting used to search engines day by day. Their demands are getting higher and higher. As a result, Google has to make adjustments and guesses based on users' queries. RankBrain is part of a Google algorithm. It adds artificial intelligence to search engines. When a user types a query on the search engine and clicks on a result, Google will know that the result is appropriate.
Now, Google makes the interpretation of your request. As a result, Google will understand that the query has the same purpose as other similar queries. Moreover, one of your pages will now be able to rank for several completely different queries and keywords. In any case, it is necessary to slightly reform your SEO habits to follow this new Google algorithm.
What is the impact of RankBrain on SEO?
Some SEO features are obsolete and even sanctioned. Moreover, this new habit will offer richer and more interesting content for Internet users. Indeed, you will not need to optimize your website for the search engine or users. When you accept the advice of Google ranking, the content is pleasant to read for users. In addition, you need to write several pages on very similar keywords. This approach is no longer necessary, or even punitive. Instead, you need to create one page with rich content.